AIE blog and case studiesDavid Pride Msc Managing Director

Tel/Fax: 01285 862002 / Mobile 07855 826431
Email: david@aieltd.co.uk

David has worked for 30 years in the area of people and organisational development. In this time, he has taken line roles in British Airways, Conoco and Dubai Petroleum Company. As a consultant, he started with PA Consulting Group in 1988 before joining the Centre for Enabling Leadership.

He now has his own business and has worked for a broad range of clients in the public and private sectors. He has led major projects in organisation change; he facilitates top team development and acts as coach for managers in career transition as well as for performance improvement. As a Corporate Psychologist David has led many assignments to establish what needs to change in people and systems for organisations to be significantly more effective.

He spent 3 years working in Romania for the Secretary of State on a national Performance Management System for Child Protection professionals.


His work is currently concentrated in the areas of:

  • Leadership development
  • One to one coaching
  • Performance Management
  • Facilitating large scale change from design of change programme to coaching executives and team members for effective transition
  • Assessment and development.


Clients he has worked for include:

Public sector

Private Sector

  • The Prime Minister’s Office 10 Downing Street
  • Bath & North East Somerset Council
  • Liverpool City Council
  • Walsall Metropolitan
  • Borough Council
  • Birmingham City Council
  • South Gloucestershire Council
  • The London Borough of Southwark
  • Stoke City Council
  • Christchurch City Council (New Zealand)
  • Smithkline Beecham (pre Glaxo merger)
  • Novartis
  • Agrevo
  • Marshall Food Group
  • Woolworths New Zealand (Dairy Farm)
  • ASDA
  • Seaboard Offshore
  • Laing Engineering
  • Carillion Construction Group
  • Pearl Assurance (pre and post AMP)
  • Domestic and General Insurance
  • Rider Levitt Bucknall
  • Metronet Rail
  • The Derbyshire Building Society
  • The Institute of Directors

David is Managing Director of Aie Limited, his own company, and Executive Chair of the Swindon and Wiltshire Alcohol and Drugs Service, a local charity providing drug and alcohol counselling in Wiltshire and the South. He speaks conversational French and German.